The Journey of Matcha: From Ceremonial Roots to Global Demand   Until recent years Matcha was not a beverage enjoyed daily by the masses. Even in Japan—the heartland of Matcha—its consumption was ...

(3-5min read)   What is Matcha? What is this powdered green tea that everyone is talking about? What is this tea with mysterious and magical properties that’s gaining so much popularity in th...

(5min read)   Everyone and everything starts with an origin story. And that origin story has an origin story, which has an origin story and so and so forth. The inception of Chajin didn't start on ...